INTRODUCING:
Nok Choc

NŌK CHOC is a premium, vegan hot cocoa brand and fundraising platform that helps organizations raise money through the sale of its products.

As a Social Media & Marketing Intern, I worked on strengthening NŌK CHOC’s digital presence and adapting its marketing strategy to reach distinct fundraising audiences. I explored the brand’s visual direction and translated those insights into social media concepts and original graphic content. As my role expanded into fundraising marketing, I identified and researched potential client segments, developed targeted campaigns tailored to the needs and interests of each community, and conducted direct outreach to prospective organizations.

challenge

My primary challenge was to establish a cohesive digital identity for NŌK CHOC while adapting its fundraising message to resonate with distinct potential client groups. How could the same fundraising platform feel equally relevant to a football team, a school PTA, or a sorority without losing the consistency of the NŌK CHOC brand?

process

Through consumer persona development and social media behavior analysis, I identified the themes, formats, and visual styles most relevant to NŌK CHOC’s target audience. These insights informed a diversified content strategy that balanced product promotion with lifestyle and brand-building content.

outcome

before

Nok Choc’s initial platform mainly lacked content. The same long-form video without captions was being used in place of FAQs and brand story. Most posts featured similar cocoa-focused content and lacked strategic tags and hashtags, limiting opportunities to increase discoverability and reach potential customers.

outcome

after

My 200+ designs consisted of wellness and lifestyle posts, brand storytelling, product-focused content, seasonal campaigns, and fundraising advertisements- to strengthen NŌK CHOC’s brand identity while engaging both consumers and organizational fundraising partners.