ABOUT ME

Hi! My name is Yena Kong, a student at the University of Chicago, a strategist, and an aspiring professional people-watcher. Growing up, I’ve always been curious about people. What they do, why they do it, and the story behind both conscious & subconscious choices! I believe marketing begins with understanding the people you work with.

From luxury textiles to consumer packaged goods, I’ve worked across distinctly different brands with one question in mind: what makes people care? Through audience research, brand strategy, and visual storytelling, I turn that question into creative work that connects brands with the people they’re trying to reach.